Essential Tips for Improving Google Search Results and Boost Website Visibility
Indeed Google updates and algorithm changes are so small you never even notice them. In addition, we also have some that are massive that you cannot ignore. Continue reading to learn how to improve Google search results quickly and free.
You should start by improving the keywords you use. It is essential to make your keywords targeted to your specific niche. For that matter, you will have to create and utilize targeted keywords. This way you will improve your rank and rise above the competition. You can achieve this by using tools such as Google Trends and Google’s keyword tool.
Besides, you should also improve the user experience. Some of the main ranking factors you need to focus on to improve user experience are; bounce rate, pages per session, time on site, and website visits. This is because each of them is related to the experience your website offers visitors. One thing that you need to know is that if your website is easy to use, enjoyable and offers valuable information, you will receive more visitors who will be staying longer on the site and visit more pages.
The next tip is to create new and regular blog content. It is essential to make sure that your website does not get flat. It is essential that you publish new content regularly to improve overall visibility. You should make sure that you use keywords strategically in your blog but not too much. You can as well use the published content together with your email marketing strategy. You can achieve this by simply pushing an email to subscribers each time something new is published. Remember that email marketing for small businesses is still very effective.
Besides, you should acquire more backlinks. It is essential to note that this is one of the heavily weighed Google ranking factors. In fact, when you have incoming links to your site from a high-authority domain, it shows that your site is also an authority. The good part of this is that it will improve the ranking of your site by attracting more traffic.
Apart from that, you should improve your page speed. You find that today Google is using mobile page speed as a ranking factor. Thus why you need to make sure that your site is as fast as you can. Making this step will help in promoting a better user experience as well as increasing your search results.
Last but not least, you should also make sure that your articles are easy to share. You can achieve this by including social share icons every time you publish a new article.